Agency User Reviews

Artizan Internet Services WebEngine

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After months of development Artizan has lanched a new WebEngine for the insurance industry. This new engine helps agents improve their web presence by increasing site traffic, searchability, and content as well as use the latest tools in website design.

“When we first began speaking about this new engine and the whole emphasis of Search Engine Optimization (SEO) and Social Networks, there wasn’t much ‘buzz’ about it. Agents were still getting their bearings on the Internet and what they wanted to do within it. Today, being on the Web is no longer just a cool thing to do, it’s a vital part of conducting business.” said Richard Roy, Managing Partner and President of Artizan.

The new WebEngine 2.0 now includes:

• Search Engine Optimized Sites – All WebEngine2 sites use the latest style-based designs which increase the “content to code ratio”. Sites with higher content to code ratios are ranked higher than code-centric sites by search engines such as Google.
• Drop Down Menus – Drop down menus are now available throughout your site, not just on custom home pages. The new drop down menu system was developed to be highly compatible with search engines.
• Page-Based Meta Tags – These tags are used by a search engines to make decisions regarding keyword prominence, and for the description that appears on the search results page. The ability to enter meta description and keyword tags for each page increases the ‘searchability’ of a site on the web.
• Google Analytics Integration – Page hits are automatically recorded and reported in WebEngine2. For more in-depth reporting, sign up for a Google Analytics account. The Google code is automatically inserted into each page on your site with your account number.
• WYSIWYG Page Editor – The new page editor in WebEngine2 allows you to edit pages in a format that looks like the finished page. Similar to your favorite word processor, buttons exist for bold, italic, and underline text. You can change the font face and size of any text and perform most standard text formatting options easily.
• Active Dictionary – Displayed content will be compared against the site’s Insurance Terms, and any defined words will appear as links. Mousing over the links will display a dynamic pop-up containing the definition of the term. This feature can be customized to have definitions on all pages, no pages, or only selected pages.
• Preview Before Publish – WebEngine2 allows you to preview new pages or updates before publishing them to the live site.
• Flash Video Upload – The ability to upload Flash videos similar to YouTube. Each video will appear as a WebEngine page.
• Page-Level Security – The ability to restrict / change access to individual pages. This allows you to divide updates to the person or department responsible within your company.
• Automated Site Maps – XML and HTML site maps are created automatically. XML site maps are used by search engine spiders to navigate your site. (Spidering is the ability of a search engine (i.e. Google) to search and catalogue a site on a page by page basis making your sight easier to find!)

The WebEngine gives an agent the ability to sign-on and make web updates themselves. However, if an agent prefers, Artizan will offer support services to help with website SEO and periodic website updates.